2025 SEPT 10 Brown Bag Webinar - "The Logistics of Online Presence"

Description

In a competitive trucking market, your public-facing reputation could be worth more than your top contract. This webinar unpacks how perception — online and in local communities — impacts driver recruitment, customer trust, and long-term growth. SCTA members will see how HelloNation positions them as industry leaders by turning real-world credibility into digital authority.

Tyler Head of HelloNation will cover the four pillars of building a powerful online presence: storytelling, reputation, search/answer engine optimization (SEO/AEO), and website best practices. This session will share practical strategies to humanize your brand, manage your digital footprint, and explore tools you may not be aware of. The webinar will conclude with an open Q&A, an introduction to HelloNation, and an exclusive offer for a complimentary online presence audit.